Not sure if it is a big deal or not, and I hadn't heard anything else about this, but the Sabres have called a presser for 2pm EST re: the naming rights to HSBC Arena.

http://sabres.nhl.com/

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If it's a tight squeeze, spit on it! - NyI

He's a middling AHL player who had the good fortune of a drunk arbitrator. - The Squanto re: Tim Kennedy

First Niagara bought the naming rights. Will probably become the First Niagara Watershed Pool Party at Pegula Place.

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If it's a tight squeeze, spit on it! - NyI

He's a middling AHL player who had the good fortune of a drunk arbitrator. - The Squanto re: Tim Kennedy

First Niagara Arena = FNA. hilarious

I stand by my final entry:

First Niagara Ice Pavilion Arena Garden Forum Center at Pegula Place

(In all seriousness, it's going to be First Niagara Bank Arena.)

EDIT: WGRZ had it wrong. It will be First Niagara Center. Website is already up.

http://firstniagaracenter.com/

I called this when all the branches were bought. Why the hell would HSBC still advertise here if they have no branches around here?

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Girgensons for captain. Team Keep Nick DesLauriers forever.

@TJLuckman550

They need to edit their <title>, lol.

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Hey, fans wanted a center.

Now they got a Center.

I like Center. Aaron would probably say F'N BA would sound better, though.

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Girgensons for captain. Team Keep Nick DesLauriers forever.

@TJLuckman550

He did on Facebook.

lol anyone down to go to the F'n Center?

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LETS GO BUFFALO!

I gave those bitches a center.

Bitches love centers.

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"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson

Hockey Night in Buffalo

I would much rather have the First Niagara Arena or at least the First Niagara Auditorium?

I hate the term "Center." I know they are trying to improve the arenas image as a multi use building but come on.

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Original inventor of the "Taco in a bag."

©2006

first niagara center? they should have at least spelled it centRE to coincide with the team name.

i miss when it was called marine midland. just was a nice name.

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This isn't Canada.

It's Center, not Centre.

I don't know, I liked the sound of HSBC Arena a lot better than First Niagra Center... but hey, Pegula has totally changed the culture of the team, why not change the arena name too?

Wasn't his call. Took me forever to get use to HSBC Arena now I have to get use to this.

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I've got an idea. How about calling it the Buffalo Memorial Auditorium?

Yep. We could just call it The Aud, for short.

I hate the modern policy of selling naming rights. No heart, no soul, just some product being peddled. It won't be long before we follow the Europeans in selling advertising space on the jerseys.

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th' only knower of th' cosmic mysteries alive at this time

Oh, I know it wasn't Pegula's decision here. I'm just saying that since everything else about the team is changing (thanks to Pegula), why not have the arena name change too. Just complete the transformation, right?

im a big fan of pretentious names like "oriole park at camdem yards.." shoulda named it something like that, but with a sponsors name.

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