Mr. Natural wrote:
mechaphil wrote:
The advertising prevalent in European sports isn't just about using the team as a vehicle to sell goods. The economic culture among European sports is different than it is here, where the organization's profits are what fund the team. In Europe, a lot of teams (even the wealthy ones) need corporate sponsor dollars to even exist. Look at what happened to Dinamo Moscow. The most storied club team in the history of Russian hockey was forced to merge with another team in order to survive because sponsor dollars stopped coming in.
It is sort of ironic that Europe, which generally is so much more socialistic than we are, has a cut throat capitalist culture when it comes to sports, but the U.S., which trumpets the go-it-alone system of rugged individualism, is straight up socialism when it comes to league owners sharing revenues.
Its weird seeing the Euro and Russian hockey teams and trying to figure out what team is which.
In the English Premier League, they got the Club's patches on the upper left hand side and the sponser on the front.
Sometimes it works-Liverpool's away kit when they were sponsered by Carlsberg beer.
not sold yet on their "Standard Chartered" sponser.
Sometimes it doesn't-Wolverhampton's uniform from the '07/'08 season I think.
