It would be sensible, perhaps, to introduce a Vs2 - Which broadcasts game-replays, and second-venue games simultaneously (on game nights.)
But, I'm not a television or NHL executive...so, what would I know.
Doing back-to-back (west coast, second game) broadcasts would help tremendously, as well...typically they only do that during the playoffs.
If Vs introduced viewers to a "CBC-type" model of Hockey Game-Night, one could hunker down and make an entire evening of it - And
THAT would lock in viewership tremendously (allowing advertisers to enjoy a captive audience, and generating a substantially greater revenue stream) - Much like football double-headers draw better advertising, on a Sunday afternoon.
*sigh*
...gotta tell these guys how to do their jobs...?
