You're completely missing the point. It's just a story that puts the dealership in people's minds. It's not entirely about the tie and fandom.

Everyone who's currently shopping for a car in that area is going to remember hearing that dealer's name on the news.

If the average consumer likes a car there, a story about a man getting fired over his tie isn't likely to stop them from buying.

Even better, if they liked the story, they'll be more inclined to buy there than at other dealers.

It all comes back down to the fact that they will associate that dealer with their car shopping while it's fresh in their minds.

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Wheelhouse

Man, this is such bullshit. I'm really starting to believe that you have no clue how the world works.

Nobody is going to spend $10k+ on a car because they canned a guy wearing a tie to honor his grandmother's fandom.

Maybe they'll have the name of the dealer fresh in their minds because they saw the story. That much is true. But past that, it means nothing. The fact that you believe that people are going to run out and buy a car from a dealer because they fired a guy and it made it on the news is laughable.

You wouldn't believe how fucking idiotic some car buyers are. I've seen people buy from specific dealers over others for reasons that are even dumber than this one.

Just because you wouldn't do it, or you can't believe that it can happen, doesn't make it wrong.

People aren't going to run out and buy cars because they saw that story. But people who are currently shopping for a vehicle will be more inclined to check out that dealership.


But I'll end it right here because I have no clue how the world works. My beliefs are also laughable.

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Wheelhouse

I still stand by my statement of who ever buys a car for that reason will also probably get arrested for domestic violence soon after.

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"Counting all the assholes in the room, I'm definitely not alone!" ~ Michael Poulsen, Volbeat, Still Standing.

Very reasonable.

Of course, it's not about buying a car for that reason. It's about remembering the name of the dealership and deciding to visit while shopping for a new car.

Seeing how there's probably a stupid amount of car dealerships in Chicago, any way you can get the buyers to remember your name is beneficial.

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Wheelhouse

I know and remember the names and jingles of many car dealerships. They still don't draw me in. Just because you know a car dealership doesn't make you OMG and buy a car.

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"Counting all the assholes in the room, I'm definitely not alone!" ~ Michael Poulsen, Volbeat, Still Standing.

I'm done. You're completely missing it.

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Wheelhouse

As I said, just because I remember the name of the dealership doesn't mean I will go there. Very few people will just because they remember the name.

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"Counting all the assholes in the room, I'm definitely not alone!" ~ Michael Poulsen, Volbeat, Still Standing.

And remembering the car dealership from the news story, if you hear a negative news story about that dealership, are you really going to go there just because you know the car dealership is there?

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"Counting all the assholes in the room, I'm definitely not alone!" ~ Michael Poulsen, Volbeat, Still Standing.

The population of the city of Chicago is listed at 2,853,114.

Lets say on any given day throughout the year, .1% of the population of Chicago, or 2,853 people, are shopping for vehicles. Not all of them may be buyers. Some of them are obviously repeats from previous days. But they're shoppers.

If a couple is out looking for a new vehicle, and they're trying to think of places to look, and there's a certain dealer that's fresh on their minds, they'll in all likelihood end up at that dealership. Especially in a city like Chicago where there are over 20 new car dealerships, and many more used dealerships on top of that.

If having your name out there didn't make a difference, people wouldn't spend money on advertising. Publicity like this is essentially free marketing.



If they had a car you like at a price that's right, would a story like that really prevent you from buying there?

Not me.

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Wheelhouse

Chances are any other dealership has a car you like. What, just because the dealership had a negative story about them you go there?

If anything, this drains their business. Because it makes it seem like they don't care about people if they will fire some guy over a Packer's tie.

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"Counting all the assholes in the room, I'm definitely not alone!" ~ Michael Poulsen, Volbeat, Still Standing.

Person A: Where else should we look for a car?

Person B: I don't know. Who are the other dealers in the area?

Person A: What about that dealership that was on the news for the guy in the packers tie? I think it's just a couple of miles down that way.

Person B: Oh yeah. Okay. Lets go over there and see what they have.

That's about as clear as I can make it. I never said that they'd see some huge fucking increase in car sales because of this story. But maybe they'll close an extra couple of deals because people who are in the market for a vehicle right now will remember their dealership while shopping.

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Wheelhouse

So, what you're saying is, that dealership is the only one in the area and even in Chicago?

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"Counting all the assholes in the room, I'm definitely not alone!" ~ Michael Poulsen, Volbeat, Still Standing.

Yes. That's EXACTLY what I'm saying.

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Wheelhouse

It will still make you remember the name of the place. Most people forget details in stories anyways.

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You know what else makes people remember the name of your business?

Advertising.

If you need to fire people under dumb pretenses just to get name recognition, you should probably close up shop.

this exchange made me LOL.

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That's pretty harsh. To me, it sounds like a creative way to generate attention without spending a ton of money.

Being imaginative and resourceful... aren't those positive qualities?

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Wheelhouse

are you always an asshole or do you just play one in real life?

people that are already looking for a car that are Bears fans will be more inclined to go there.

If you wanted a pizza and there were two joints close to each other, one was a sabres establishment and the other a senators one, which pizza are you going to buy?

he's not saying that a lot of people will be like "ROFLZORZ I LUV BERZ MAYBE I';; BY A CAR FORM THEM".

adam's right. it's a practical view. no one argued that the dude isn't an asshole. and it's not like salesmen are hard to come by.

Yes, I am.

Sincerely,

Fuck you.