Sabresfansince1980 wrote:
Super Dave, let's just focus on the original point of this thread. I wonder what your response is to the fact that the Canes' last game didn't sell out. It doesn't necessarily have to mean anything much bigger than falling short for one game. OTOH, I happen to have some (more than some actually) inside info on how the Canes have struggled to market the team. I even know some details on how the building was constructed and tactics used to market the fan base better. I know a lot of stuff that isn't complimentary or suggestive of a solid fan base, but I choose not to discuss that here out of respect for how I know.
I don't want to insult true fans that actually care, but having growing hockey programs in the area doesn't necessarily equate to a fan base that is capable of supporting an NHL franchise. After 13 years and a SC trophy, the last game of the season with the playoffs on the line should be sold out days before. Why do you think it didn't?
Fair questions and i cant argue about the mickey mouse marketing by the organization. They have the target demographics right but suck at making a viable marketing plan and suck worse at the execution. You get what you pay for and in the high dollar world of pro sports, hiring inexperienced and in some cases downright unprofessional sales and marketing people makes what should be a cake walk a struggle. The fans are there for the taking and the money is everywhere but the marketing is so mismanaged that it works against the loyal fans who fork out the cash to support the team year after year.
If its up to me, Id fire the entire sales and marketing dept's and hire a sales and marketing professional who would run it like a big business. Sadly that would cost big bucks and the canes just dont have it so they hire right out of the local colleges and get what they pay for.
The last game in all rights should have been a sell out but fell 875 tickets short. Reported gate=17,805 Sell out=18,680 The crowd was there but the team layed an egg, it sucks but it happens. The canes have some great history with lots of post season success in the 13 years but in between the successes fall some pretty dismal endings. In an established market where hockey is not a new sport the successes would be more than welcomed and the off years pushed aside easily. In a brand new market momentum needs to be built and for every great success the canes have had, they followed it up with a dismal season or 2. After 2002, they finished last in the league. After the 2006 Cup win, the didnt make the playoffs for 2 more season. This year they had all the great press and pr from the all star weekend but failed to make the playoffs. Kinda like for every giant step forward they make, they take a smaller step back. I can also admit the part of the fanbase thats new to hockey is spoiled as shit with all the success the canes have had. Theres no way they could appreciate that some teams have gone decades without playoff wins and some have had no playoffs. I dont hold it against them or judge them because its not something they've experienced if they've only been following hockey since the canes came to town.
Back to reason I even posted in this thread was cause I thought it was funny as shit and quite ironic that the canes fans are still the topic of discussion here. Since all the shit Ive read by sabre fans on 3 different sabre boards claim the canes fans obsess over them, cant let shit go and the sabre fans could care less about canes fans...id say this thread tells a different story.