icehound wrote:
If Bettman was "serious" - I mean genuinely involved with the process - regarding southern expansion, the NHL would initiate a pilot program to fund or subsidize rinks, and minor Hockey programs.
They would establish a trust or scholarship program that introduced Hockey to varsity sports. They would tie such a program to academics and sporting excellence, in any community they had targeted as having potential for a franchise.
They would provide access - free coverage, via the NHL Network - to the sport and proactively engage the demographic in question.
They would partner with corporate sponsorship and potential ownership groups to provide funding for such programs, as well as subsidies for equipment and ice-time, for minor-league programs.
They would establish a building committee, whose purpose it was to negotiate funding and leasing, for the construction of specification-grade venues which are cost-effective/energy efficient and debt-manageable.
They would establish a pool of monies to be used as low-cost loans to entice ownership groups to seek sole ownership of such venues, in order to unburden the taxpayers of said community - And thereby make any said construction that much more appealing and welcomed.
Such a program, if intitiated today, and implemented within two to four years, would serve as a benchmark for professional sports expansion.
THAT'S how McDonalds' does it; more or less - The investment would reap sound and dedicated fan-bases, and assure success for the NHL, for generations to come.
It would also identify potential pitfalls, and allow the league to withdraw, should their initial assessment be altered by any future economic changes/issues.
Imagine that? Naaaah.
Too much work. Too forward-looking. Too sensible.
Bravo! Hockey, if you want it to spread, should be done from the bottom up, not the top down. Don't shove a franchise into a location with no hockey tradition and expect it to kick start a love of hockey there. Get hockey ingrained in the local culture
first, then you can bring in a franchise. That's why more teams in Canada is a good idea. However, don't water down the talent by adding teams. If Canada needs more clubs, move them from some of the black holes where they are currently floundering.
Ham